 |
Analysis of a website called Buginabox.
Title: Analysis of a website called Buginabox.
Category: Science & Technology / Internet
Details: Words: 2517 | Pages: 10.7 (approximately 235 words/page)
Analysis of a website called Buginabox.
It analyses the marketing mix of the compact car, define the brand, positioning and segmentation problems. You can also find a competitive analysis and a SWOT analysis of the firm in its micro and macro environment.
CHAPTER 2: BUGINABOX.COM
2.1 - Identity
Name:BUGINABOX.COM
Type: BUSINESS-TO-CONSUMER
Creation: 2003
2.2 - Mission statement
· Offer to every people in the world a wide variety of butterflies and bugs via Internet.
· Contribute to preserve rainforests.
2.3 - Strategies
· Develop a website easy to use
· …showed first 75 words of 2517 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
|
|
…showed last 75 words of 2517 total…The geographical policy can be enlarged by the acceptance of foreign currencies and website translation in additional languages, at the national level (Spanish) and at the international level.
SOURCES
LIAUTAUD Bernard with HAMMOND Mark (2001) - "E-business Intelligence / Turning information into knowledge into profit" - McGrawth Hill p165
http://www.jmm.com/xp/jmm/press/industryProjections.xml
http://www.keenanvision.com/
http://www.buginabox.com/
https://order.store.yahoo.com/
http://www.refposition.com
http://www.serverworldmagazine.com
Need a custom written paper?
|
|
 |
