I. Strategic Profile: Company Description, Current Status, and Problems FedEx Corporation is a global transportation and logistics enterprise that offers customers a single source for global shipping, logistics, and supply chain solutions. In the last 29 years, FedEx has expanded horizontally with its five subsidiaries to include FedEx Express (formerly Federal Express), FedEx Ground (formerly RPS), FedEx Custom Critical (formerly Roberts Express), FedEx Logistics (formerly Caliber Logistics), and Viking Freight. As a result, the FedEx family …showed first 75 words of 1630 total…

…showed last 75 words of 1630 total…of just targeting business-to-business markets. The best way for FedEx to implement these solutions is to rely on their brand name. FedEx, over the years, has strongly gained its customer loyalty. With each turn in the industry, FedEx had proven itself as a pioneer of innovation while still maintaining reliable service that customers have grown to count on. Therefore, FedEx could conveniently market these changes as the company¡¦s continuous effort to improve customer satisfaction.