Consumer Intentions Consumer Intentions are very important aspects of a marketer’s career. It is better said tat if a marketer understands a consumers intention or intentions he or she has the “key to the city”. The reason being is how a consumer feels about some things can really determine how they may act. And these possible feelings can answer important questions to the marketers like how much of [an] existing product should be produced …showed first 75 words of 252 total…

…showed last 75 words of 252 total…with research this can be answered. To better under stand an intention it firs t must be defined. According to roger Blackwell author of Consumer Behavior, and intention is “[a] subjective judgment about how individuals will behave in the future.” Asking Consumers what they plan to do into the future is one of the approaches to forecasting future behavior. The other is just to relying on past instances. Which neither of the two are accurate.