Cover Girl Cosmetics Why Cover Girl is one of the most successful cosmetic organizations since the 1960’s? By: Heather Hale Cover Girl cosmetics have been the top-seller since 1961 and are still going strong. It is hard, with all the advanced lines of make-up for one product to go as far as Cover girl has, so how does Cover Girl cosmetics do it? A lot of Cover Girl’s strong, on going successes are due to …showed first 75 words of 1709 total…

…showed last 75 words of 1709 total…i33 p1. Cosmetics International Cosmetic Products Report, “Cover Girl Bolsters it’s Foundation.” July 1999 v15 i174 p11. http://www.covergirl.com/models/sara/sara1.html, “Sarah Thomas.” http://members.xoom.com/ XMCM/faith/news.htm, “Faith Hill.” http://www.aber.ac.uk/~ednwww/Undgrad/ed30610/nnr501.html “Semiotic Analysis.” Progressive Grocer, “Wicked for Halloween.” Oct. 1999 v78 i10 p122 Sloan, Pat. “Cover Girl Pays Attention to Both Brand and Product.” Advertising Age 3 March 1997. v68 n9 P12 (1).