Since the dawn of television, extensive research has been done to determine what effects, if any, television viewing has on children. Much of the debate centers around violent, sexual and immoral conduct within the shows aired on television. However, a less popular issue concerns what effect television advertisements have on young viewers. While studies and research have been done in most areas of advertising, one topic remains high on the list of study and debate – …showed first 75 words of 1887 total…

…showed last 75 words of 1887 total…However, alcohol is a drug, illegal for children and one that causes an incredible number of deaths each year. Studies, well beyond those presented in this paper, have shown that there may very well be a correlation with TV advertising and children’s beliefs, attitudes and behaviors. Should we take the chance and continue to advertise alcohol on television? My opinion and plead relates to a slogan that has appeared on television – Just Say No.