Ethical Sales Persuasion Is ethical sales persuasion about proper technique or is it about people? Probably a little of both but for the purpose of this assignment we found people, relationships, and attitudes to be more compelling. In Psychology for Successful Selling, Robert Degroot probably said it best when he wrote: Most sales courses and books on selling deal with techniques, not with people. This thinking reminds me of my industry’s popular definition of …showed first 75 words of 4706 total…

…showed last 75 words of 4706 total…abusive practices that will discredit the seller. Out of this picture a new breed of salesperson has emerged - the sales executive. This highly skilled and educated individual will have risen through the ranks of field selling by virtue of his or her commitment to a personal code of conduct. In the new order of selling, there will no longer be any room at the top for those whose conduct is anything else but ethical.