Evils of Advertising Contemporary advertising industry exploits children by using the most efficacious techniques, among them psychology. Apparently children constitute the segment of market most liable to subconscious persuasion of commercials which, in turn, translates into tremendous efforts of marketers to exploit children’s gullibility. And on the closer survey of western giant toy companies’ revenues, these efforts appear productive. The complexity and subtlety of mechanisms working in this branch of advertising business is particularly …showed first 75 words of 1936 total…

…showed last 75 words of 1936 total…Chicago: University of Chicago Press, 1999 McKinnon James. “Psychologists Act against Ad Doctors”. American Journal of Sociology. 10 February 1997 McLaren Carrie. Review of Out of the Garden: Toys and Children’s Culture in the Age of TV Marketing . Stephen Kline. Adbusters magazine 12 July 2000 Plan: 1. Introduction 2. Present state of affairs in the children-oriented branch of advertising 3. The goals of marketing to children 4. Enumeration of the most popular methods of advertising 5. Evils of contemporary advertising 6. Conclusion/ proposal of solution