EXAMINATION OF E-COMMERCE AND THE RETAIL CLOTHING INDUSTRY AT THE UNIVERSITY OF Introduction When people think of retail and technology, they often think of images of shopping at a click-of-a mouse. An e-commerce solution for a retail clothing business is the incorporation of all aspects of the business operation into an electronic format. Before the Internet, companies could use three channels to sell clothing: 1) person-to-person - through stores; 2) written - through mail order catalogs; and 3) …showed first 75 words of 1642 total…

…showed last 75 words of 1642 total…to who is the target audience. What Is Being Purchased How Often Are Purchases Being Made Preference of On-Line and Traditional Shopping Non-Internet Purchasers Summary, Conclusions, and Recommendations Summary Conclusions Recommendations REFERENCES Kitts, Kara. “Technology Finds Place in Retail Industry.” Employment Review Jan. 2001. Lindner, Jane C. “eCommerce Takes Off.” http://forrester.se-com.com/. Pappajohn, Paul. President, JCPenney, E-Commerce (2001, April 13). Interview by Elizabeth Blakey. Saliba, Clare. “E-Commerce Thriving Amid Turmoil, Study Says.” www.EcommerceTimes.com. 15 Jan. 2001.