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HSC: Business studies- Marketing notes
Title: HSC: Business studies- Marketing notes
Category: Business & Economy / Marketing and Advertising
Details: Words: 2197 | Pages: 9.3 (approximately 235 words/page)
HSC: Business studies- Marketing notes
The nature and role of marketing
Marketing: A total system of activities designed to plan, price, promote and place (Distribute) products to present and potential customers
Role of marketing
&middot;<Tab/>Find out what customers want and then attempt to satisfy their needs
&middot;<Tab/>Bring together the buyer and the seller
&middot;<Tab/>Generate revenue for …showed first 75 words of 2197 total…
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…showed last 75 words of 2197 total…survey
Legal aspects
&middot;<Tab/>Sales of goods Act 1923 (NSW): What must exist for a sales contract to be legal
&middot;<Tab/>Fair trading act 1998 (NSW): Code of business conduct
&middot;<Tab/>Trade practises Act 1974 (Commonwealth): Prohibits various restrictive trade practises such as false advertising, price discrimination, implied conditions, deceptive warranties, forcing a set price on retailer
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