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Krispy Kreme
Title: Krispy Kreme
Category: Business & Economy / Management
Details: Words: 889 | Pages: 3.8 (approximately 235 words/page)
Krispy Kreme
Krispy Kreme has been in the doughnut business for over 64 years and has been a specialty retailer for doughnuts from the very beginning. Krispy Kreme implements a differentiation strategy, attempting to distinguish their donuts based on taste, quality and simplicity. The company's goal since its infancy has been to satisfy customers by providing a unique experience. This bold strategy has differentiated them from their competition and created a competitive advantage. Customers are allowed to see …showed first 75 words of 889 total…
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…showed last 75 words of 889 total…lt;Tab/>Krispy Kreme Homepage. http://www.krispykreme.com (05/21/04)
3.<Tab/>"Case Study: Krispy Kreme Doughnuts". Corechange. (05/20/04)
4.<Tab/>"Krispy Kreme Announces store..." October 31, 2002. PR News Wire.
http://www.prnewswire.com (05/20/04)
5.<Tab/>"Krispy Kreme word-of-mouth tactics..." October 21, 2002
Brandweek. V43.p9 (05/20/04)
6.<Tab/>www.moneycentral.com (05/21/04)
7.<Tab/>Miller, Beth. "The New Doughnut Dynamic". St. Louis Business Journal (05/20/04)
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