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Marketing Mix
Title: Marketing Mix
Category: Business & Economy / Marketing and Advertising
Details: Words: 1098 | Pages: 4.7 (approximately 235 words/page)
Marketing Mix
Marketing Mix
The key to gaining the attention of potential customers is the development of community marketing, not a selling approach. Marketing is a continuous, coordinated set of activities associated with efficiently distributing products to high potential markets. It involves making decisions about product, price, promotion, and distribution. Marketing focuses on providing customer benefits and satisfying needs better than the competition.
It is based on the principle that consumer-buying resistance will be overcome if the …showed first 75 words of 1098 total…
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…showed last 75 words of 1098 total…media, such as the Internet, they are able to make reservations from customers around the world. TD Travel Group's strategy of marketing matches that of the elements of the marketing mix and therefore indicates that it is targeting the right place with the right promotions at the right price.
References
Dibb and Simkin. (1994). The Four Elements of the Marketing Mix. Retrieved on
September 13, 2004 from the World Wide Web at http://www.tdtravel.com/marketingelements.htm
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