 |
Marketing Myopia - MKT/421
Title: Marketing Myopia - MKT/421
Category: Business & Economy / Marketing and Advertising
Details: Words: 469 | Pages: 2.0 (approximately 235 words/page)
Marketing Myopia - MKT/421
Summary of Marketing Myopia
Theodore Levitt's work clearly lacks the sign of myopia; it is an early recognition of a phenomenon within most of the industries. Although, at the time, when this article was written, generally accepted marketing strategies and the idea of marketing mix were known to management, sales and marketing often got confused as the same method to distribute goods to consumers. Industries near-sightings stopped them to recognize the market's need. Managers kept …showed first 75 words of 469 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
|
|
…showed last 75 words of 469 total…different reasons.
Since Theodore Levitt's article got published in 1960, companies have paid more attention to identify the industry they exist within. In some extreme cases they developed a "marketing mania", where companies become so "aware" of every little change in customer needs that the mass production has turned into excessive time and resource consuming tasks. These companies became individual "work shop" companies.
References:
Levitt, Theodore Marketing Myopia, 1960 Retrieved November 28, 2005 from https://ecampus.phoenix.edu/secure
Need a custom written paper?
|
|
 |
