Executive Summary This report is to improve Halo Production's business performance in order to prevent the continuously attack from its competitors. Halo Café is a growing musical café which takes advantage of the overall development of musical café industry in Malaysia by owing 45% of market share currently. Meanwhile, the increasing of the challenges from the competitors has given Halo Café an intangible stress and an excuse to expand its business around the country. More clearly, …showed first 75 words of 6279 total…

…showed last 75 words of 6279 total…effort in researching and creating its own unique features, for example, Halo Cuisine.         Economic recession No denying that, Halo Café has sufficient condition to expand its business in order to compete with others. But it has to ensure that the financial backup is strong enough to take place when economic recession. On the other words, Halo Café will implement a cost cuts instead of expanding its business such as the salary adjusting of the staff.