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Media Schedule for Product Launch
Title: Media Schedule for Product Launch
Category: Literature / English
Details: Words: 503 | Pages: 2.1 (approximately 235 words/page)
Media Schedule for Product Launch
Media Schedule
- Client is launching an inexpensive alcoholic drink targeted at students
Without knowing whether the campaign aim is to create general awareness or generate immediate sales volume, I will put them here as inextricably linked. I am similarly given no indication of budget but I will be assumptive and assume it is not large, as the product is inexpensive. Similarly, I would assume good below-the-line activity but the brief calls for media only.
· (Ad …showed first 75 words of 503 total…
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…showed last 75 words of 503 total…called but Scottish & Newcastle currently showcase this media. Student drinking haunts are usually high volume outlets with long serving times, hitting the target audience and giving them a rich media stream at an instrumental time in the purchase cycle should pay dividends. Negotiation to secure coverage in selected University / key college cities & districts only. Any media extensions with It’s a Scream pub chain would be beneficial be they beer mats or something more ambitious.
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