Key points of Netto's successful strategy §Pricing Strategy Pricing is a central part of Netto's marketing strategy it underpins its discount philosophy of providing the lowest price for a range of essential products, Netto compete on the basis of lowest price and high quality, their strategy is to be the cheapest but not cheaper. The success of the concept in Denmark and Germany was due to convince shoppers to buy the everyday essentials at lowest …showed first 75 words of 1309 total…

…showed last 75 words of 1309 total…relationship marketing i.e. loyalty programme schemes. §Threat of new entrants = currently the only new entrant in to the UK market has been Wal-mart taking over Asda this has been a threatening for Netto and the discount market as this has given Asda more competitive edge over other super markets. The other problem we can foresee is Tesco expanding in to the discount market with their great product range and a very good brand image.