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Online Game: Shanda's Story of Success Strategy Report Summary
Title: Online Game: Shanda's Story of Success Strategy Report Summary
Category: Business & Economy
Details: Words: 805 | Pages: 3.4 (approximately 235 words/page)
Online Game: Shanda's Story of Success Strategy Report Summary
China online game industry has seen another dramatic growth in 2003. According to the US- based research house International Data Corp (IDC), the online game industry's actual sales grew by 45.8% from 0.91 billion RMB in 2002 to 1.32 billion RMB (US9 million) in 2003. The total population of internet users in China has reached 78 million in 2003 and 13.8 million of them, i.e. 18% of entire internet population, are paying a fee for playing online games. The total market value of online …showed first 75 words of 805 total…
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…showed last 75 words of 805 total…current competitive strength? 2)<Tab/>Will it be more advantageous for Shanda to remain as a specialized online game operator in this ever changing industry? Specialization VS integration.
3)<Tab/>What is the alternative strategy for Shanda to define its cooperative relationship with game developers? Only after a careful evaluation of the questions and possible answers can we then find out what would be the best choice for Shanda.
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