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Philips versus Matsushita
Title: Philips versus Matsushita
Category: Society & Culture / Education
Details: Words: 762 | Pages: 3.2 (approximately 235 words/page)
Philips versus Matsushita
Case Overview
The case describes the development of the international strategies and improvement efforts made by two major competitors in the global consumer electronics industry. The history of both companies is traced and their changing strategic postures and organizational capabilities are documented. Particular attention has been given to the major restructuring each company is forced to undertake as its competitive position is eroded.
PHILIPS: Pre-world war II scenario Analysis
1892: The founder set a corporate culture …showed first 75 words of 762 total…
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…showed last 75 words of 762 total…Growth through acquisitions, product development, capacity increase etc
-Organizaed decentralization
Till 1991, as Matsushita was following its original development plan, profits were coming in. In 1992 an economic recession changed the focus of the organization to a reactive strategy, which lead to strict centralization and cost effectiveness
Recommendation for Matsushita
-Decentralize responsibility (transnational organization)
-Offshore production & innovation.
-Competitive products e.g. Video & audio equipment,
-From products to services and systems for OEM customers
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