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Product Placement; Avoiding the Million Dollar Minute
Title: Product Placement; Avoiding the Million Dollar Minute
Category: Entertainment / Movies & Film
Details: Words: 1355 | Pages: 5.8 (approximately 235 words/page)
Product Placement; Avoiding the Million Dollar Minute
Product Placement: Avoiding The Million-Dollar Minute
As the price of advertising on television has increased, companies and their advertising agencies have been looking for more cost productive ways of marketing. A major way of tackling this issue is through the use of product placement in movies and television. With every new movie release or every new episode of a sitcom, it becomes more and more apparent that advertisers are going to stick with this medium …showed first 75 words of 1355 total…
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…showed last 75 words of 1355 total…from the consumers, but the fact is, it is a very effective and efficient way of advertising. Thirty second and minute long commercial spots have gotten terribly expensive, and advertisers know that consumers have their finger on the remote ready to “zap” the channel. As technology provides the consumer with efficiency, marketers are using product placement to innovatively adapt and maintain a cost efficient strategy
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**Bibliography**
Works Cited
Abramovich, Alex. “Company Man” Feed 2 February 2001. 12 April 2001
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