Product Placement: Avoiding The Million-Dollar Minute As the price of advertising on television has increased, companies and their advertising agencies have been looking for more cost productive ways of marketing. A major way of tackling this issue is through the use of product placement in movies and television. With every new movie release or every new episode of a sitcom, it becomes more and more apparent that advertisers are going to stick with this medium …showed first 75 words of 1335 total…

…showed last 75 words of 1335 total…consumer with efficiency, marketers are using product placement to innovatively adapt and maintain a cost efficient strategy ------------------------------------------------------------------------ **Bibliography** Works Cited Abramovich, Alex. “Company Man” Feed 2 February 2001. 12 April 2001 <http://www.feedmag.com/templates/default.php3?a_id=1545&page_num=1 Buss, Dale D. “Making Your Mark In Movies And TV” Nation’s Business December 1998: 28. Gunther, Marc. “Now Starring in Party of Five--Dr Pepper: IS THIS SPIN CITY OR THE HOME SHOPPING NETWORK?” Fortune 17 April 2000. Infortrac 12 April 2001.