Samsung Quick Background - 1938 founded as a trading company - in the 50s-60s went into anything imaginable - like insurance- paper- aerospace- property- retailing - used this base to lay themselves out for the semiconductor field Lets Break Down how they did it 1) Entry into semiconductors- 75-83 - bought a smaller semiconductor company in S.K. - wanted to expand out of low end goods - worked with Micron Tech. and other US firms …showed first 75 words of 308 total…

…showed last 75 words of 308 total…organizational innovation’ - ‘because their learning achievements are cumulative and built upon solid foundations, South Korean firms are well positioned to create new market opportunities and to respond to the fast-changing pace of electronics technology’ Pat’s Tid Bits - Hyundai 19 percent sales- Samsung 13 - Brad has a Samsung microwave- 1/5 of US microwaves 92’ - Chaebol- the big business groupings - its hard for Korea to be flexible given its culture - my interviews Bibliography Samsung