Samsung- SWOT Analysis A financially crippled giant 6 yrs ago, associated with cheap me to tv's and microwaves. From 1997 debt has shrink from $10.8bn to $1.4bn (source Tech Biz research). Overall cut 24000 employees and sold $2bn non core biz. Thrives in low margin consumer electronics Favors hardware over software Makes everything itself High definition phones Feature jammed gadgets Global Market Share (Data - Gartner June 03)- Cell phones Nokia 36% Motorola 15% Samsung 10% Siemens 8% Global sales 10.4bn operating …showed first 75 words of 840 total…

…showed last 75 words of 840 total…structure no outsourcing! family Opportunities·To unseat Sony as a digital home solution provider·Growth markets CDMA China India·Building smart marketing·Image uplift Europe and Latin America·PEST changes·Packaging·Target age for products (teens)Threats·Corporate governance- Korean corporate scandal reputation·Japanese quality reputation·Software changes, trends and user friendliness·Cheaper production by rivals·Mimicing stratergy Lg and others·Asian Economic downturn·Potential of being bought out.·Impact of SARS and its revival