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Samsung - SWOT analysis
Title: Samsung - SWOT analysis
Category: Business & Economy / Management
Details: Words: 898 | Pages: 3.8 (approximately 235 words/page)
Samsung - SWOT analysis
Samsung- SWOT Analysis
A financially crippled giant 6 yrs ago, associated with cheap me to tv's and microwaves. From 1997 debt has shrink from .8bn to .4bn (source Tech Biz research). Overall cut 24000 employees and sold bn non core biz.
Thrives in low margin consumer electronics
Favors hardware over software
Makes everything itself
High definition phones
Feature jammed gadgets
Global Market Share (Data - Gartner June 03)- Cell phones
Nokia 36%
Motorola 15%
Samsung 10%
Siemens 8%
Global sales 10.4bn operating profit 2.5bn.
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…showed last 75 words of 898 total…structure no outsourcing! family
Opportunities·To unseat Sony as a digital home solution provider·Growth markets CDMA China India·Building smart marketing·Image uplift Europe and Latin America·PEST changes·Packaging·Target age for products (teens)Threats·Corporate governance- Korean corporate scandal reputation·Japanese quality reputation·Software changes, trends and user friendliness·Cheaper production by rivals·Mimicing stratergy Lg and others·Asian Economic downturn·Potential of being bought out.·Impact of SARS and its revival
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