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Segmentation and positioning analysis of a new product
Title: Segmentation and positioning analysis of a new product
Category: Business & Economy / Marketing and Advertising
Details: Words: 856 | Pages: 3.6 (approximately 235 words/page)
Segmentation and positioning analysis of a new product
Introduction
A gas grill from Honda, a well-respected car company, will have special appeal to the young professional market.
Description
A generic gas grill manufacturer will partner with Honda Motors to design a gas grill with the Honda logo. The styling and features will capture the essence of a modern Honda vehicle.
Features:
*Automotive-quality paint on body and frame
*Rounded frame made from cast metal (no square steel tube)
*Robust tank support
*Good wheels with …showed first 75 words of 856 total…
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…showed last 75 words of 856 total…instant appeal to customers who believe in Honda quality.
References
Cooking with gas. (2002, June). Consumer Reports, 40-41
Konrad, R. (1999). Targeting Generation Y. Retrieved July 2, 2002 from the World Wide Web: http://www.auto.com/industry/young4_19991104.htm
Kotler, P. (2000). Marketing Management: The Millennium Edition. New Jersey: Prentice-Hall.
Miller, T. (1998, July 20). Global segments from `strivers' to `creatives'. Marketing News, 32(15), 11-12
Meyers, D. (2002, March 4). America's love affair with barbecuing just keeps on glowing. Press Release: Heart, Patio, & Barbecue Association
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