STEREOTYPING IN MEDIA Over the years, media representation and portrayals of Native Americans and visible minorities have come under increasing scrutiny. Negative stereotyping, under-representation and tokenism, which means making little or no effort to give minorities the same opportunities that the majorities are given, are the most common charges that have been brought up against advertisers and news and entertainment media. Mass media portrayals of Native Americans and racial minorities are as likely to inform …showed first 75 words of 721 total…

…showed last 75 words of 721 total…visions that were just mentioned. The effect of this stereotyping on Natives and minorities is that they are often portrayed as unusual or negative, and thus this poses a problem to minorities trying to live a regular, normal life in today’s society free from these stereotypes. In conclusion, this stereotyping of minorities and Native Americans by the media is totally unrealistic and coveys false information and steps need to be taken to correct that.