By the late 1920s the rapid increase in North American consumer spending seen after the First World War was in decline.1 Recognizing that they were potentially facing impending financial ruin, manufacturers of commercial goods responded by relegating the task of revamping their selling tactics to their marketing departments, which quickly ascertained that for the goods they were promoting to succeed in the marketplace they must first appeal to the taste of the consumer.         Women of …showed first 75 words of 1339 total…

…showed last 75 words of 1339 total…America. New York: Universe         Books, 1975. 4. Kaplan, Wendy, ed. Designing Modernity. New York: Thames & Hudson Inc., 1995. 5. Plummer, K. "The Streamline Moderne", in Art In America, LXII (Jan.-Feb. 1874) 6. Schaefer, Herwin. Nineteenth Century Modern. New York: Praeger Publishers, 1970. 7. Sembach, K.-J. Into the Thirties. London: Harper Collins Publishers, 1995. 8. Sparke, Penny. As Long As It's Pink. London: Harper Collins Publishers, 1995. 9. Sparke, Penny. An Intro. to Design and Culture in the 20th Century. New York:         Harper and Row, 1986.