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Swatch Case
Title: Swatch Case
Category: Business & Economy / International
Details: Words: 2569 | Pages: 10.9 (approximately 235 words/page)
Swatch Case
Problems and Issues
In the 1980's, Swiss watchmakers began to realize they needed to change their business model to fit into a new global market place. They needed to not only change their views of the market but the infrastructure of watch manufacturing. In order to compete on a global level they needed to improve their technology, design products that would appeal to new markets and be able to compete with other companies on quality …showed first 75 words of 2569 total…
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…showed last 75 words of 2569 total…and Motorola are companies Swatch Group should form partnerships with to develop technological watches suited for the technology driven consumer.
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Works Cited:
1. Bouquet, Cyril. "Swatch and the Global Watch Industry." Ivey Management Services, 1999. Page 17.
2. Thakran, Ravi. Watch Market Review, http://www.watchmarketreview.com/interview, Sept-Oct 02 Issue, Page 6-7.
3. Kual, Pummy. "Swatch Sets Time Bound Growth Agenda." Indian Express Newspapers, 2001, http://www.expressindia.com, Page 45.
4. Bouquet, Cyril. "Swatch and the Global Watch Industry." Ivey Management Services, 1999. P. 17-18.
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