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Target Markets
Title: Target Markets
Category: Literature / English
Details: Words: 405 | Pages: 1.7 (approximately 235 words/page)
Target Markets
The criteria used to develop the market segment for R.J. Reynolds Tobacco Co.’s new brand of cigarette called “Dakota” is mainly that of demographics, and psyhcographics. The target market in this case appears to be poorly educated, virile white females age 18-20, who enjoy being around their boyfriends and doing whatever their boyfriends are doing, for example going to “Hot Rod shows, Tractor Pulls, cruising, and going to parties”. This target market was most …showed first 75 words of 405 total…
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…showed last 75 words of 405 total…for lucrative profits from the tobacco companies.
This form of marketing is called concentrated marketing, which focuses on one segment of the market. Marketing companies perform market research by collecting and analyzing data and turning this data into usable information. This Information includes demographics as well as phycographics. These young women already have the desire to consume cigarettes and R.J. Reynolds is making sure they consume their particular brand of cigarettes instead of others.
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