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The Expanded Marketing Mix: IKEA - highlights the 4Ps and expanded 7Ps marketing mix
Title: The Expanded Marketing Mix: IKEA - highlights the 4Ps and expanded 7Ps marketing mix
Category: Business & Economy / Marketing and Advertising
Details: Words: 1747 | Pages: 7.4 (approximately 235 words/page)
The Expanded Marketing Mix: IKEA - highlights the 4Ps and expanded 7Ps marketing mix
The Expanded Marketing Mix: IKEA
Introduction
At any successful company, marketing seeks to connect with customers, serve their needs, and accomplish the stated mission of the organization. A successful marketing process creates value through consumer satisfaction from brand building before the sale to post-sales service and support (Kotler et al, 2001). The marketing strategy process has four primary segments: product, price placement, promotion and people (Kotler et al, 2001). Companies with a service element to their business …showed first 75 words of 1747 total…
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…showed last 75 words of 1747 total…at: http://www.ikea.com.au/ms/en_AU/about_ikea/facts_figures/figures.html
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McDonald, M. and Dunbar, I. (1998). Market Segmentation: How To Do It, How To Profit <Tab/>From It. Oxford: Palgrave.
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