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The Exploitation Of Children In Television Advertisements
Title: The Exploitation Of Children In Television Advertisements
Category: Social Sciences
Details: Words: 4532 | Pages: 19.3 (approximately 235 words/page)
The Exploitation Of Children In Television Advertisements
Across America in the homes of the rich, the not-so-rich, and in poverty-stricken
homes and tenements, as well as in schools and businesses, sits advertisers' mass marketing
tool, the television, usurping freedoms from children and their parents and changing
American culture. Virtually an entire nation has surrendered itself wholesale to a medium
for selling. Advertisers, within the constraints of the law, use their thirty-second
commercials to target America's youth to be the decision-makers, convincing their …showed first 75 words of 4532 total…
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…showed last 75 words of 4532 total…Marketing to and through kids New York: Mcgraw-Hill,
1993.
Hernandez, Debra Gersh. 'Unfair advertising defined for FTC.' Editor and Publishing
Oct. 1994: 34.
Kotz, Krista. 'Food Advertisements during Children's Saturday Morning Television
Programming: Are they consistent with dietary recommendations?' Journal of the
American Dietetic Association 94.11 (1994): 1296-1300.
Krugman, and others. Advertising: It's Role in Modern Marketing. Fort Worth: The
Dryden Press, 1994.
Kunkel, Dale and Donald Roberts. 'Young Minds and Marketplace Values: Issues in
Children's Television Advertising.' Journal of Social Issues 47.1(199
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