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The Idea of Mcdonaldization
Title: The Idea of Mcdonaldization
Category: Arts & Humanities
Details: Words: 852 | Pages: 3.6 (approximately 235 words/page)
The Idea of Mcdonaldization
George Ritzer discussed two beginnings of his own ideas of “Mcdonaldization” and “hyperrationality” that came from the theories of Max Weber. I will first discuss Mcdonaldization and later follow it with Hyperrationality.
Ritzer came to grips with the idea when he first saw Mcdonald’s as a college freshmen. He also discussed how the two “golden arches” had an overwhelmingly big effect on him and how when he first ate there he wasn’t too …showed first 75 words of 852 total…
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…showed last 75 words of 852 total…Japanese were making better strides in the automobile industry than Americans. His idea was based on his ideas of hyperrationality. He showed how the Japanese use each of the models in every aspect that they work. Hyperrationality was what gave us a clear sense as to why the Japanese industries maintained success. Ritzer basically gave us the beginnings of his idea and said how he wished later sociologist would expand his theories and/or ideas.
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