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The hamburger wars
Title: The hamburger wars
Category: Society & Culture / Education
Details: Words: 3232 | Pages: 13.8 (approximately 235 words/page)
The hamburger wars
THE
HAMBURGER
WARS
Name: Barbara Blokker
Course: Integrated Communication
Date: 2005-01-26
Problem Statement
Is competitive advertising a good way to present your advertising of your product to the public?
Diagnosis of the problem
The problem is that the companies compete with each other through advertising and in the advertising they tend to criticize their competitors. Comparative advertising.
When they start advertising in this way the start a chain reaction.
The first company makes the first advertisement …showed first 75 words of 3232 total…
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…showed last 75 words of 3232 total…is already the case for Carestel.
In this case the promotion will probably be in the form of billboards present at the highway or at the sign of the petrol station. I will also try to establish an agreement with the petrol station for coupons and promotion related items to be placed at the counter to make the customers aware that I am there and to persuade them to visit me and try my products.
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