In our society today, millions of people, especially teenagers, are exposed to large billboards, humorous television commercials, magazines, and movies all containing some type of alcohol use or advertisement. Suppose you are driving down the expressway. Somewhere along your journey you are bound to see a large billboard advertising some sort of alcoholic beverage. This sort of advertisement will most likely contain some young happy people skiing in the mountains combined with a catchy quote, …showed first 75 words of 1309 total…

…showed last 75 words of 1309 total…holds hearings..” Editor & Publisher April 11, 1992 v125n15 p.20 Austin, Erica; Pinkelton, Bruce; Fujioka, Yuki “The Role of Interpretation Processes & Parental Discussion in the Media and Its Effects on Adolescents’ Use of Alcohol.” Pediatrics Feb 2000 v105i.2 p.343 “ Tobacco and Alcohol Use Prevalent in Childrens’ Films.” AORN Journal July, 1999 v70i.1 p.124 “Tobacco Use Among Adolescents” The Brown University Child and Adolescents Letter Dec. 2000 v.16 i.12 p.3 Morbidity and Mortality Weekly Report Aug. 25, 2000 p.18