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mcdonaldization
Title: mcdonaldization
Category: Law & Government / Government & Politics
Details: Words: 1754 | Pages: 7.5 (approximately 235 words/page)
mcdonaldization
The way that Wendy's Old Fashioned Hamburgers does business and markets it's product to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Wendy's Old …showed first 75 words of 1754 total…
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…showed last 75 words of 1754 total…Publishers.
Bacharach, B. Samuel and Lawler, J. Edward. (1984) The Sociology of Organizations. HM 131.R46. Jai Press Inc.
Kellner, Douglas. (1998). Theorizing/Resisting McDonaldization: A Multiperspectivist Approach. http://www.uta.edu/huma/illuminations/kell30.htm
McIndoctrination: Selling the Big Mac Lifestyle. http://www.interlog.com/~mattei/mcessay.html
Newman, M., David (1997). Exploring The Architecture of Everyday Life. Pine Forge Press.
Ritzer, George. (1998). The McDonaldization of Society. Sage Publications.
Ritzer, George. (1998). The McDonaldization Thesis. HM 131.R589. SAGE Publications.
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