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problems with Channel 5
Title: problems with Channel 5
Category: Entertainment / Movies & Film
Details: Words: 1495 | Pages: 6.4 (approximately 235 words/page)
problems with Channel 5
Since it’s controversial launch in March 1997 Channel 5 has been the fifth wheal upsetting the balance of British terrestrial broadcasting. With millions of videos to retune and a paltry programme budget few foresaw success, but C5 was the only mainstream broadcaster to increase its audience share last year1, and at the beginning of this year it was valued at £1.2 billion. The recent purchase of the rights to screen ITV’s Australian soap opera Home and …showed first 75 words of 1495 total…
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…showed last 75 words of 1495 total…probably regret his prediction of a peak of 6% for the Channel. C5, along with cable and satellite providers, will continue to gain !
audience, remain populist and add diversity to the terrestrial choice. In the longer term though, with the competition of hundreds or millions of interactive channels its fate is as hard to predict as any other small media fish.
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**Bibliography**
1) Television - Dec 99
2) Marketing Week, 26 August 1999, Media Analysis
3) Televisual – Oct 99
4) Jane Gibson, Guardian Feb 24th
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