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Letter "C" » commercials
«In the past, we have had a strategy, but our agencies didn't stick to it. But they did make good commercials and they did win awards. This may surprise you, though. I don't care about awards; I want to sell product.»
«Bob Scarpelli [of DDB] has told me I'd rot in hell for the commercials I've done, but I think he's kidding.»
Author: Jeff Goodby | Keywords: bob, commercials, kidding, rot
«Commercials are not the only junk food in the speech market - indeed, when compared to shallow news reporting, vacuous television shows, or political doublespeak, commercials are not even the most harmful to mental health.»
«Seeing a murder on television can help work off one's antagonisms. And if you haven't any antagonisms, the commercials will give you some.»
«The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.»
«Most sermons sound to me like commercials - but I can't make out whether God is the Sponsor or the Product.»
«You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire.»
«There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.»
«The White House began airing their TV commercials to re-elect the president, and the John Kerry campaign is condemning his use of 9/11 in the ads. He said it is unconscionable to use the tragic memory of a war in order to get elected unless, of course, it's the Vietnam War.»

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