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Letter "I" » IBM
«Whether lawyer, politician or executive, the American who knows what's good for his career seeks an institutional rather than an individual identity. He becomes the man from NBC or IBM. The institutional imprint furnishes him with pension, meaning, proofs of existence. A man without a company name is a man without a country.»
«This is the rock-solid principle on which the whole of [IBM's] galaxy-wide success is founded... their fundamental design flaws are completely hidden by their superficial design flaws.»
«Every time we've moved ahead in IBM, it was because someone was willing to take a chance, put his head on the block, and try something new.»