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Letter "A" » ad campaign
«If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.»
«The White House began airing their TV commercials to re-elect the president, and the John Kerry campaign is condemning his use of 9/11 in the ads. He said it is unconscionable to use the tragic memory of a war in order to get elected unless, of course, it's the Vietnam War.»

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